Why ‘shrinkflation’ means you are paying the same for less

Rampant corner-cutting as costs rise has not gone unnoticed. From increased rent to fuel prices, inflation has impacted everyone, including the big corporations. Whether you blame supply chain bottlenecks, labour shortages or even the pandemic, this penny pinching is not going unnoticed. Brooke Masters discusses shrinkflation and the creative ways they're trying to boost their profits at the expense of customer satisfaction.