Elon Musk's antics turn owners and would-be buyers against Tesla
8 mins | Aug 4, 2022
A big persona is slowly losing his brand appeal. The lightning-rod CEO's celebrity was once a significant asset. But, it is increasingly a liability in the EV race. Ira Boudway and Kyle Stock examine how by making Tesla and himself so synonymous with one another, Elon Musk has risked the company's valuable brand.
From Bloomberg