Companies target a new market: the stressed out | Curio

Companies target a new market: the stressed out

14 mins | Jul 20, 2021

How businesses are cashing in on anxiety. Consumer stress levels skyrocketed thanks to the pandemic, and now those looking for profits are taking notes. Ellen Byron explores how, from cars to cereal, companies are creating products and marketing them as a solution to pandemic fueled troubles.

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From The Wall Street Journal

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