Netflix needs a Baby Yoda

Netflix sells a moment; Disney sells a lifetime. Why does Star Wars have a chessboard selling for a tidy profit when The Queen’s Gambit doesn’t? Tara Lachapelle examines how, as a company that is resisting advertisers money, consumer products should be the next area of investment for the streaming site; but first, they need to create a long-term series worthy of a line of merchandise.