Are you still watching? Netflix and the future of streaming

Is the content arms race worth anything anymore? It’s a model that transformed the way television is consumed. Intensifying competition, price rises at a time with inflation alongside a maturing US market have led to a record fall in subscribers for Netflix. This should be a warning for any competitors also funnelling billions into their streaming platforms. Christopher Grimes and Anna Nicolaou explore how the ‘news served as a gut check for the streaming industry that has grown in Netflix’s wake.’